The Merchant of Truth on Resilience, High-Frequency Living and Business Success
In the latest episode of Extrology, I sit down with Michael McLean, a man widely recognised as the "Merchant of Truth." Known for his unfiltered approach to life and business, Michael shares transformative insights from his journey—coaching hockey, tripling his father’s insurance business profits and his relentless pursuit of service and legacy.
Key Takeaways from Michael’s Journey
The Power of High-Frequency Energy
Michael lives by a simple yet profound philosophy: every moment, you are either in a high or low frequency. High frequency is about service, presence and authenticity, while low frequency stems from guilt, shame or distraction.His daily habits—walking in nature, reading, and writing—keep him aligned and focused on living his best life.
Win the First Hour of the Day
Michael’s approach to mornings is transformative. By dedicating the first hour to his most important tasks—be it self-improvement, marketing or reflection—he ensures that his day begins on the offensive, not the defensive.His advice? Start small and build up to owning your morning entirely.
Service and Legacy Over Money
Inspired by his father, Michael champions the idea that true success is about service, significance and legacy. His decision to align every business initiative with a charitable cause—from food drives to children’s literacy programmes—underscores the importance of giving back and being a hero in your own home.Lessons from Sports to Business
Drawing parallels between sports and business, Michael emphasises the importance of surrounding yourself with high achievers. As he says, "Whoever has the best players getting off the bus usually wins." This principle guided him in recruiting top talent and fostering a championship culture in his business.The Courage to Say No
For Michael, clarity is key. By embracing "vitamin N" (the power of saying no), he ensures his time and energy are directed toward his mission.His advice to entrepreneurs: don’t be a slave to opportunity—be disciplined in what you say yes to.
Breaking Up with Low-Frequency Behaviours
Three years ago, Michael made the life-changing decision to stop drinking alcohol. This act of removing low-frequency behaviour has transformed his personal and professional life, making him, in his words, "bulletproof."A Mission-Focused Life
Michael believes that life’s true meaning comes from having a mission. Whether it’s transforming a business, coaching a hockey team, or inspiring others through his consulting work, his relentless pursuit of purpose drives his high-frequency energy.
Why This Episode Matters
Michael’s journey is a testament to the transformative power of truth, resilience and service. Whether you're an entrepreneur, a parent, or someone striving for a higher purpose, his insights will inspire you to reflect on your own life mission.
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