Mastering Mountaineering and Bold Brand Building with ThruDark’s Brand Director, Tommy Entwistle #58
Endeavour through adversity. It’s a simple tagline for the deep and impactful ThruDark brand, and a motto by which everyone in business must live.
Tommy Entwistle’s passion for mountaineering and the brands leading the industry bleeds through his roles at Osprey Europe, Snow + Rock, and now being Brand Director at ThruDark.
His definition of success has evolved, and commitment to the people around him undying - this episode of Extrology is a fascinating expedition into his mindset, motivations and the momentum of ThruDark’s stellar success.
Lee and Tommy discuss:
Mountaineering’s parallels with Tommy’s other early passion, Rugby League
Early entry into the mountaineering world and appreciating nature
Learning that nothing works without great people
Finding your ‘2am Club’
Building brand around your story, rather than attaching a story to your brand
Community being a core pillar of branding
Success being defined less by numbers and outcomes
Links & references
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Tommy Entwistle: https://www.linkedin.com/in/tom-entwistle-a929b847/
https://www.instagram.com/tommyenty/
Thrudark: https://www.thrudark.com/
https://www.instagram.com/thrudark/
Get in touch: lee@extrology.com
Episode highlights:
“Rugby League is a great metaphor for life - you’re going to get hit, but you have to keep moving forward no matter what.” - 7:30 - Lee Cooper
“I’ve learned that ultimately, nothing works without great people.” - 30:55 - Tom Entwistle
“You definitely need detail, but then that's pointless looking at the detail if you're not prepared to make a decision at the end of the detail.” - 39:35 - Tom Entwistle
“Some people can say they have 25 friends, but none would get out of bed for them at 2am.” - 56:25 - Tom Entwistle
“Keep it simple. If you make something sound complicated, the other person won't like it a lot of the time, because it sounds too complicated. The idea might actually be a good one, but you've mis-sold the idea.” - 1:07:55 - Tom Entwistle
“What drives me now is being a better parent, being a better husband, and being a better friend to people.” - 1:37:50 - Tom Entwistle
“It’s exciting to think about the future, I want to put more time into less things.” - 1:48:30 - Tom Entwistle
Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/