In this episode Lee & Russ discuss:

• Why people-focused people make perfect marketers

• The role of sound & music in the best campaigns

• Art vs science: what IS marketing?

• How to stand out in the B2B space

• AI & technology’s role in the future of marketing

Links & references

Extrology: https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

Russ Powell:  https://www.linkedin.com/in/russ--powell/

https://www.instagram.com/russ_powell_/

Sharper B2B Marketing: https://sharperb2b.com/

https://www.linkedin.com/company/sharper-b2b/

https://www.instagram.com/sharperb2b/

Get in touch: lee@extrology.com

Episode highlights:

“I think one of the beauties of marketing is that it is such a varied and multifaceted discipline, that any definition from anyone in it would be different.” - 3:15 - Russ Powell

“Sound and music is a vital component of marketing, especially in the B2C world. There's all these little things, a couple of notes that become synonymous with a brand.” - 9:15 - Russ Powell

“Historically, there has been a disconnect between sales and marketing. For me, sales and marketing are two sides of the same coin.” - 28:30 - Russ Powell

“If you can give yourself as much input from as many different existing things as possible, it then gives you more opportunity to make connections and come up with something new.” - 36:25 - Russ Powell

“You don't grow and develop by staying in your comfort zone. If you want to build muscle, your muscle fibres have to tear and then grow back stronger. So you have to break stuff, you have to get used to being sore and uncomfortable if you want to grow and develop.” - 42:05 - Russ Powell

“AI from an agency side will be incredibly powerful in helping to speed things up and deliver things in a more optimised and efficient way. For it to really hit the mark, though, there will always need to be human intervention.” - 47:25 - Russ Powell

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/