The Secret to Standing Out: A Marketing Masterclass with Founder & MD of Sharper B2B Marketing, Russ Powell #92
Marketing needs to be smarter than having the same blue logo as 100 other businesses - it needs to be Sharper…
Bizarrely, it’s a background in standup comedy that best equips Russ Powell, a returning guest to Extrology. His mastery of storytelling has culminated in Sharper B2B Marketing, of which he’s the Founder and MD.
Learn to craft tailored messages, curate the emotions of decision-makers, and harness new technologies in an episode that delivers a marketing masterclass.
In this episode Lee & Russ discuss:
Why people-focused people make perfect marketers
The role of sound & music in the best campaigns
Art vs science: what IS marketing?
How to stand out in the B2B space
AI & technology’s role in the future of marketing
Links & references
Extrology: https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Russ Powell: https://www.linkedin.com/in/russ--powell/
https://www.instagram.com/russ_powell_/
Sharper B2B Marketing: https://sharperb2b.com/
https://www.linkedin.com/company/sharper-b2b/
https://www.instagram.com/sharperb2b/
Get in touch: lee@extrology.com
Episode highlights:
“I think one of the beauties of marketing is that it is such a varied and multifaceted discipline, that any definition from anyone in it would be different.” - 3:15 - Russ Powell
“Sound and music is a vital component of marketing, especially in the B2C world. There's all these little things, a couple of notes that become synonymous with a brand.” - 9:15 - Russ Powell
“Historically, there has been a disconnect between sales and marketing. For me, sales and marketing are two sides of the same coin.” - 28:30 - Russ Powell
“If you can give yourself as much input from as many different existing things as possible, it then gives you more opportunity to make connections and come up with something new.” - 36:25 - Russ Powell
“You don't grow and develop by staying in your comfort zone. If you want to build muscle, your muscle fibres have to tear and then grow back stronger. So you have to break stuff, you have to get used to being sore and uncomfortable if you want to grow and develop.” - 42:05 - Russ Powell
“AI from an agency side will be incredibly powerful in helping to speed things up and deliver things in a more optimised and efficient way. For it to really hit the mark, though, there will always need to be human intervention.” - 47:25 - Russ Powell
Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/