The Art of Reinventing an Industry with Founder & CEO of SALESmanago, Greg Blazewicz #49
Greg Blazewicz had a desire to change what marketing could be and do within a company. Decades of technological advancement are realising those dreams in the form of SALESmanago.
As Founder of a company used by global brands like Starbucks, Lacoste and Vodafone, which has enjoyed over 3,000% growth over the past five years, Greg is a remarkable CEO and respected Author.
Discover more from Greg’s fascinating story as we learn how he reimagined an industry, scaled a business while maintaining its culture, and changed his entire career trajectory in a single, fateful flight…
Lee and Greg discuss:
The evolving business landscape in Poland within the 1980s-90s
Reimagining the role of marketing from cost-centre to revenue source
Keeping culture at scale with SALESmanago’s huge recent growth
How to continue innovating with technology in a fast moving marketing world
Links & references
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Greg Blazewicz: https://www.linkedin.com/in/grzegorzblazewicz/
SALESmanago: https://www.salesmanago.com/
https://www.linkedin.com/company/salesmanago-cdp-marketing-automation/
Marketing Automation Revolution by Greg Blazewicz: https://www.amazon.co.uk/Marketing-Automation-Revolution-Grzegorz-Blazewicz/dp/8301195118
Get in touch: lee@extrology.com
Episode highlights:
“Poland was in a communist bloc at this time, so I don't think we would have this kind of access to global culture. So you would rather follow something you could actually really feel, something first hand, which was just all the guys right around you.” - 3:30 - Greg Blazewicz
“I sat with that CEO after planning to leave, and shared my concerns about how I felt about marketing. He said, ‘Why can't we change this?’ and we started a huge project, building a new internal CRM for that company to connect marketing with sales. That project turned out to be extremely successful.” - 13:45 - Greg Blazewicz
“With what you know, limitations of knowledge at some stage might be quite helpful, right? You don't overthink, you take simple decisions, and somehow play by ear.” - 21:55 - Greg Blazewicz
“What you knew yesterday will not work tomorrow. Scaling a company is not just about multiplying, it’s never about simply multiplying what you were doing before. There has to be some transformation part to this, and redesign of the process.” - 31:00 - Greg Blazewicz
“What I have learned is that you can't run a business if you are not taking care of yourself. If your family life is wrong, if your friendships are wrong, and you’re suddenly coming into the office and expecting that you will be a great leader, that will never work.” - 32:40 - Greg Blazewicz
“Reducing marketing costs is not the best thing you could possibly do, because if you can do it wisely in a recession, you can really reinforce your position. Ayrton Senna once said that you can’t overtake 15 cars in sunny weather, but you can when it’s raining.” - 40:20 - Greg Blazewicz
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