Reinvention, Resilience & The Revival of Creativity with Fasthosts MD, Rupert Bedell #127
Creativity is dead and 5 year plans are now quarterly sprints, but in today’s commoditised world Rupert Bedell dares to lead differently.
Rupert has reinvented himself many times over the years, from AmEx & HSBC’s marketing master to now leading Fasthosts in an MD role he was never destined to take on.
If you’re serious about building a lasting legacy, leading with integrity, or reigniting your creativity, join us on Extrology for an insight into Rupert’s remarkable journey.
Lee and Rupert discuss:
Rupert’s career reinvention, the importance of being adaptable, and viewing challenges as opportunities for growth
Creating meaningful workplace cultures that prioritise purpose over performance
Leadership through transparency as a way to build trust within an organisation
The death of creativity in marketing, trading in stories for statistics
The significance of remaining a student throughout the span of your career
Links & references
Rupert Bedell:
https://www.linkedin.com/in/rupert-bedell-7006aa13/
Extrology:
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/
Get in touch: lee@extrology.com
Episode highlights:
“What I've learned along the way is that you need to keep a good dose of humility and patience when you come in. I didn't have that in those early years. I'd be in a massive rush to make changes straight away, to look good, to make my mark, to make an impact - some people react brilliantly to that, and some people don't.” - 12:40 - Rupert Bedell
“The marketing I was doing 15 years ago bears no resemblance to what marketeers have to deal with today. We've lost a little bit of creativity along the way in this jump to performance marketing.” - 15:20 - Rupert Bedell
“A typical CMO lasts less than a premiership football manager - if you’ve not failed in your career yet, then get ready for it. Be ready to pick yourself up and go again.” - 22:30 - Rupert Bedell
“There’s no substitute for learning through your own mistakes. I always make sure there’s reflection time to collect those thoughts and not forget them.” - 26:30 - Rupert Bedell
“I'm still on a steep learning curve in this role, I will be for a while to come. So I think you've always got to be aware that nobody's the finished article. No matter what position you're in, there's a lot to learn.” - 51:30 - Rupert Bedell
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