Lee and Tommy discuss:

• Mountaineering’s parallels with Tommy’s other early passion, Rugby League

• Early entry into the mountaineering world and appreciating nature

• Learning that nothing works without great people

• Finding your ‘2am Club’

• Building brand around your story, rather than attaching a story to your brand

• Community being a core pillar of branding

• Success being defined less by numbers and outcomes

Links & references

Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

Tommy Entwistle: https://www.linkedin.com/in/tom-entwistle-a929b847/

https://www.instagram.com/tommyenty/

Thrudark: https://www.thrudark.com/

https://www.instagram.com/thrudark/

Get in touch: lee@extrology.com

Episode highlights:

“Rugby League is a great metaphor for life - you’re going to get hit, but you have to keep moving forward no matter what.” - 7:30 - Lee Cooper

“I’ve learned that ultimately, nothing works without great people.” - 30:55 - Tom Entwistle

“You definitely need detail, but then that's pointless looking at the detail if you're not prepared to make a decision at the end of the detail.” - 39:35 - Tom Entwistle

“Some people can say they have 25 friends, but none would get out of bed for them at 2am.” - 56:25 - Tom Entwistle

“Keep it simple. If you make something sound complicated, the other person won't like it a lot of the time, because it sounds too complicated. The idea might actually be a good one, but you've mis-sold the idea.” - 1:07:55 - Tom Entwistle

“What drives me now is being a better parent, being a better husband, and being a better friend to people.” - 1:37:50 - Tom Entwistle

“It’s exciting to think about the future, I want to put more time into less things.” - 1:48:30 - Tom Entwistle

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