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Familial Entrepreneurship and Finding Smart Money: A Business Masterclass from Founder of MyPetGo & VC Investor, Richard Nilsson #105

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In this episode Lee & Richard discuss:

  • Deriving entrepreneurialism from your parents

  • Why education is ‘useless’ for entrepreneurs

  • Richard’s key lessons from early ventures, before finding success with MyPetGo

  • Learnings from both sides of the investor’s table

  • Advice for junior entrepreneurs seeking funding

Links & references

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

Richard Nilsson:

https://www.linkedin.com/in/richard-nilsson-rpn/

MyPetGo:

https://www.mypetgo.com/

https://www.linkedin.com/company/mypetgo-world/

https://www.instagram.com/mypetgo_tracker/

Get in touch: lee@extrology.com

Episode highlights:

“If you’re going out to become an entrepreneur, there’s nothing you can study that’ll teach you what you’ll encounter as an entrepreneur.” - 8:05 - Richard Nilsson

“You have to be a bit naive, and you have to be able to look into a crystal ball and see a future or a path that others are saying, ‘I think you're crazy’ - be in control of your destiny.” - 15:40 - Richard Nilsson

“If you look at what I did before and what I do now, there are a lot of reference points to things I felt I couldn't do, that I feel I needed to do in order to win moving forward, though in a different industry. The audience is similar, it's still digital transformation, it's taking something that is static or analog and digitising that, making it current using AI models.” - 33:30 - Richard Nilsson


“I think a lot of investors, in particular the VCs, they promise the world but fail to deliver in a spectacular manner, where they give the cash, and that's that; you almost never hear from them again.” - 48:55 - Richard Nilsson

“Money is hard to come by, so you may need to take some of the ‘dumb money’ in order to get to the ‘smart money’.” - 53:00 - Richard Nilsson

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/