Familial Entrepreneurship and Finding Smart Money: A Business Masterclass from Founder of MyPetGo & VC Investor, Richard Nilsson #105
Being on the cutting edge takes smart moves and smart money, both of which are often hard to come by… unless you know where to look.
Richard Nilsson is the visionary Founder and CEO of MyPetGo, taking on a pet health and wellness challenge in a market set to explode to $35b by 2035.
Learn how Richard seeks lifelong learning and innovation, discover the secrets from both sides of the VC table, and join us as Richard shares his indispensable advice for young, aspiring entrepreneurs.
In this episode Lee & Richard discuss:
Deriving entrepreneurialism from your parents
Why education is ‘useless’ for entrepreneurs
Richard’s key lessons from early ventures, before finding success with MyPetGo
Learnings from both sides of the investor’s table
Advice for junior entrepreneurs seeking funding
Links & references
Extrology:
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/
Richard Nilsson:
https://www.linkedin.com/in/richard-nilsson-rpn/
MyPetGo:
https://www.linkedin.com/company/mypetgo-world/
https://www.instagram.com/mypetgo_tracker/
Get in touch: lee@extrology.com
Episode highlights:
“If you’re going out to become an entrepreneur, there’s nothing you can study that’ll teach you what you’ll encounter as an entrepreneur.” - 8:05 - Richard Nilsson
“You have to be a bit naive, and you have to be able to look into a crystal ball and see a future or a path that others are saying, ‘I think you're crazy’ - be in control of your destiny.” - 15:40 - Richard Nilsson
“If you look at what I did before and what I do now, there are a lot of reference points to things I felt I couldn't do, that I feel I needed to do in order to win moving forward, though in a different industry. The audience is similar, it's still digital transformation, it's taking something that is static or analog and digitising that, making it current using AI models.” - 33:30 - Richard Nilsson
“I think a lot of investors, in particular the VCs, they promise the world but fail to deliver in a spectacular manner, where they give the cash, and that's that; you almost never hear from them again.” - 48:55 - Richard Nilsson
“Money is hard to come by, so you may need to take some of the ‘dumb money’ in order to get to the ‘smart money’.” - 53:00 - Richard Nilsson
Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/