Lee and Cameron discuss:

• A multicultural upbringing with stints around the world

• Cameron’s fascinating first foray into product design

• How Quell identified the links between fun in fitness and in video games

• The breakneck pace with which they went from prototype to reality

• Breaking stereotypes around the health impacts of video gaming

Links & references

Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

Cameron Brookhouse: https://www.linkedin.com/in/cameron-brookhouse/

Quell: https://gb.playquell.com/

https://www.linkedin.com/company/quell/

Get in touch: lee@extrology.com

Episode highlights:

“It turned out, through a lot of research, that in Cambodia, the toilet shelter outside your house is like the car in your driveway. It's a status symbol. It just needed to look expensive. We solved that problem, and that was my first taste of product design - actually understanding a problem and coming up with a novel solution, and I loved it.” - 8:30 - Cameron Brookhouse

“There’s a category of exercise we call ‘default fitness’ - it’s  low barrier, you don’t need special knowledge, it’s easy, but there’s low motive force” - 18:30 - Cameron Brookhouse

“We had a little bit of cash to start doing real stuff. But Y Combinator’s whole philosophy is ‘Launch now’, which makes a lot of sense. If you're building a SaaS product. For us, it was like ‘How?! What are you talking about? That's impossible, right? This is going to be three years of development’.” - 27:45 - Cameron Brookhouse

“Ultimately fitness is about commitment over time. Any product that is a one-shot thing, where you play through a single piece of content and then it's done, can't be a partner or a coach for you on a fitness journey, because it ends.” - 36:45 - Cameron Brookhouse

“Do not waste five years of your life pushing something up a hill that no one wants. Move quickly to validate it with real investors and real customers.” - 45:10 - Cameron Brookhouse

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/