Lee and Ilona discuss:

• Growing up with her father’s close experience with conflict

• Being atop the Berlin Wall when it came down

• How to differentiate in recessions and crises

• The challenge of evidencing creativity

• ChatGPT’s impact on the PR industry

Links & references

Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

Ilona Hitel: https://www.linkedin.com/in/ilonahitel/

CommsCo: https://www.linkedin.com/company/the-commsco/

https://thecommsco.com/

Get in touch: lee@extrology.com

Episode highlights:

“I've got this massive interest in this period of history. I was actually on the Berlin wall when it came down in 1989.” - 6:55 - Ilona Hitel

“Adam Hale works in tech as a scale up advisor. He always says that recessions are a chance to differentiate, and they really are. In a boom, even turkeys can fly.” - 23:20 - Ilona Hitel

“The Sun has some of the best headlines - they really get PR.” - 36:55 - Ilona Hitel

“It's always been about other people for me. I think if you really want to enjoy your career, then you've got to put more in and you've got to love what you do.” - 44:10 - Ilona Hitel

“ChatGPT took everybody by surprise. Many PR people said to watch out for it, there was a lot of scaremongering, but these tools will help you rather than replace you.” - 53:20 - Ilona Hitel

“It's not about raising money. Although you have to be commercial and have your targets, it's about seeing people that are happy and seeing all the clients that come back to us. That is success.” - 1:02:05 - Ilona Hitel

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