Lee & Joseph discuss: 

• Transitioning from IBM to business ownership with Bakedin

• Lessons from corporate experience that helped lead Joe’s team

• The difference between self-motivation and momentum

• Focusing time into a project that captures your passion

Links & references:

Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

Joseph Munns: https://www.linkedin.com/in/bakedinjoe/

Bakedin: https://www.linkedin.com/company/baked-in-ltd/

https://bakedin.co.uk/

Get in touch: lee@extrology.com

Episode highlights:

“Something I've found out over the last five years is that if you are genuinely passionate about what you're doing for work, it's a total cliche, but it doesn't feel like work.” - 7:30 - Joseph Munns

“I think that's probably why I got into business, doing a small business planning module and actually going through the process of creating a small business and the plan for it.” - 15:29 - Joseph Munns

“The difference between a business idea and actually being successful is doing something about it. It's really difficult to do something about it, you have to have quite a bit of motivation. I'm not a massively self-motivated person. If I've got someone else with me, that's quite motivated as well, that’s when I’m at my best.” -  - Joseph Munns

“The thing that’s really transferable from IBM that really helped me, is being able to manage a team of people. It’s second nature, having been used to managing a team of people for 10 years prior to Bakedin. So hiring people and managing them hasn't really been a second thought.” - 23:00 - Joseph Munns

“It’s a massive cliche, but the roller coaster you go on as a startup in a business, it's never flat. It's always elation, or despair. And somewhere in between, you're always on a slope.” - 28:15 - Joseph Munns

“Bakedin was one of the things that kept me going because I couldn't sit down, because it hurt, but standing up was fine. So in the evenings, I'd be standing up weighing ingredients out, and that was fine. So to some extent, those first couple of really tough years of Bakedin helped me get through,” - 38:32 - Joseph Munns

“Sales solves everything. We've been fortunate to get lots and lots of new customers since the beginning of the pandemic, home baking has been massively popular. We deliver boxes that fit through letterboxes, so there's no contact, it's perfect from that point of view as a massive drive towards direct to consumer.” - 48:35 - Joseph Munns

“Traditionally our revenue split has been 80% retail, 20% direct to consumer. Long term, we want to get that other way. We still want to grow the retail side, but we want it to be 80% of our revenue coming from our direct to consumer activity.” - 59:26 - Joseph Munns

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/