In this episode Lee & Jae discuss:

• The catalyst moment that sparked Sports New Media

• How Jae leveraged social media platforms for huge growth

• Making initial connections with huge names like Rio Ferdinand and Wayne Rooney

• GiveMeSport’s incredible reach, capitalising on the social media landscape

• The uncertain future of sports and social media

Links & references

Extrology: https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

Jae Chalfin: https://www.linkedin.com/in/jaechalfin/

GiveMeSport: https://www.givemesport.com/

https://www.linkedin.com/company/givemesport/

Get in touch: lee@extrology.com

Episode highlights:

“I enjoyed working in the industry, but I quickly realised at this particular broker that there wasn't much room for promotion. I realised I was an entrepreneur with that itch.” - 16:10 - Jae Chalfin

“I knew Rio Ferdinand's agent. We approached them because he was the perfect sports personality at that time, because he was very open minded. He understood the power of his brand, so he was keen to jump in” - 23:20 - Jae Chalfin

“There was only one challenge we ever faced, and that was running out of money. Everything else was just opportunities and problems to be solved.” - 25:30 - Jae Chalfin

“I remember in the early days, we struggled to get 100 people to read a football article. When we hit 26m fans on our Facebook page, at that point within Facebook, we were bigger than SkySports, ESPN, you name it.” - 33:30 - Jae Chalfin

“I think a lot of what we were trying to disrupt, you know, 10 years ago, is I start to see some of those foundations now, finally, somewhat crumbling.” - 52:45 - Jae Chalfin

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/