Lee and Sue discuss:

• The inception of what became Sue’s stellar Netflix documentary - Game On: The Unstoppable Rise of Women’s Sport

• Significant shifts in media coverage for women’s events

• Unexpected production challenges that faced the making of the documentary

• Whether we need an approach of advocacy, activism or anarchy

• Immediate steps that governing bodies can take to achieve true equality and equity

Links & references

Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

Sue Anstiss:  https://www.linkedin.com/in/sueanstiss/?originalSubdomain=uk

https://www.instagram.com/sueanstiss/?hl=en

Fearless Women: https://www.fearlesswomen.co.uk/

Game On: The Unstoppable Rise of Women’s Sport on Netflix:

https://www.fearlesswomen.co.uk/about-documentary

Get in touch: lee@extrology.com

Episode highlights:

“We took our pitch to every broadcaster we could, and nobody wanted it. So we made it anyway because we were actually really committed to it.” - 9:00 - Sue Anstiss

“We've got far more data than we've ever had before. A lot of that's due to the work of Women's Sport Trust, who are constantly researching the audience, where they are coming from, what they are watching, and then feeding it out to sponsorship agencies.” - 16:45 - Sue Anstiss

“There has been huge growth. It's not just a UK success, it is globally. But that then there’s the other part of the question - in terms of activity, we've still got a mass of teenage girls dropping out of sport at twice the rate of boys of a similar age.” - 28:25 - Sue Anstiss

“Every now and again, you have something that comes along that makes a really big shift that everyone gets behind, and everything settles behind it. I think we've seen a few of those in the last five years.” - 38:50 - Sue Anstiss

“What is the way forward for women’s sport; advocacy, activism or anarchy? Do we just knock it all down and start again?” - 46:45 - Sue Anstiss

“We’re seeing data that exists to reassure sponsors who need reassurance that it’s a fabulous space to invest in.” - 1:03:00 - Sue Anstiss

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