Today marks the day one of Extrology’s most popular episodes makes its highly anticipated return—with a twist. For the first time ever, you can watch the full video of my conversation with Rich Stockdale, Founder and CEO of Oxygen Conservation, on our YouTube channel.

This episode, our third most downloaded ever, is a true masterclass in vision, resilience and the transformative power of action.

Rich’s passion for creating the world’s first conservation-focused unicorn company is infectious, but what truly sets him apart is his ability to turn ambitious dreams into actionable results. Since its founding, Oxygen Conservation has not only exceeded expectations but has redefined what’s possible in conservation, all while proving that business and environmental action can go hand in hand.

Here are some of the key takeaways from my conversation with Rich:

• Vision Meets Action: Rich’s original goal of managing 1,000 acres for nature quickly expanded to 25,000 acres across eight sites in just one year. This kind of exponential growth demonstrates the power of clarity, persistence, and well-executed strategy.

• Culture is King: Rich emphasized the importance of hiring people smarter than you and ensuring cultural fit within your team. As he aptly put it, “If you don’t have the right cultural fit, you can work really hard and be brilliant, but you won’t thrive.”

• Modern Leadership: Rich doesn’t just talk about saving the world—he lives it. From his innovative approach to land management to his commitment to doing things the right way in every aspect of the business, Rich is setting a new standard for leaders in conservation and beyond.

• Parallels Between Sport and Business: Drawing from his experiences in competitive sports like American football, Rich shares how discipline, strategy and the drive to “run through walls” to achieve your goals have shaped his leadership style.

• Tackling the Climate Crisis: Rich’s insights on the urgency of environmental action are more relevant than ever. His work is a reminder that the choices we make today have a profound impact on tomorrow’s world.

One quote that stands out comes from a clip of the episode that’s already reached over 112,000 views on TikTok: “How you do anything is how you do everything. So we can’t take a pound from Shell, even if we give it back to nature. We need to do things the right way in everything we do.” It’s a mantra that encapsulates not just Rich’s philosophy but also the heart of this episode.

Whether you’re a long-time listener revisiting this extraordinary story or discovering Rich’s insights for the first time, I encourage you to experience this conversation in a whole new way—on video. The episode goes live this morning on our YouTube channel and trust me, you don’t want to miss it.

For those who prefer audio, you can still catch the episode on your favourite podcast platform, wherever you listen to Extrology.

The episode is live now—head to our YouTube channel to watch, and prepare to be inspired!